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Marketing Your Home

Ted’s Marketing Approach

A Step-by-Step Marketing Plan

A systematic and comprehensive marketing plan is essential to realize the greatest value from your home sale and minimize the number of days on market.  I have spent my career in marketing and will approach every home sale with that strategic intent and a simple, yet robust, surround sound marketing approach to generate leads and find potential buyers.  Once we have an offer, I will negotiate the best deal for you and manage every step along the way from marketing to close.

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READY - Refine Your Home

Before listing your home, we want to make sure it shows at its best.

  • We offer AdvisorsElevateTM so you can elevate your home to its highest value prior to listing without paying for anything out of pocket. This exclusive program empowers home sellers with a range of upgrades from a fresh coat of paint, new appliances, lush landscaping, and much more. And best of all there is no cost until the property closes and I will coordinate these activities for you.

  • We can provide staging advice and connect you with our network of professional stagers to help you fill the gaps, remove the clutter, and showcase your home’s best-selling points.
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SET - Build Marketing Tools

First impressions matter most, and those impressions are most often online or in print.  We make sure that your home stands out from the crowd.

  • My standard service includes a professional floor plan, high-quality professional images and a video tour to provide an immersive experience for potential buyers that showcases your home’s unique features.

  • Arial photography or videography may be appropriate for a home, if its layout or surroundings are a key selling feature.

  • All photo and video collateral are used to build marketing pieces before listing your home so that we can achieve Surround Sound Marketing on Day 1 of listing your home for sale.

 

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GO - Surround Sound Marketing

Research from the National Association of Realtors shows that ~50% of home buyers purchase homes within 20 miles of where they live and 97% of home buyers look at homes online.

  • Professionally designed property website to capture leads generated from paid print and online advertising, while showcasing your home with professional photography and videography.

  • Geographic and behavioral targeted advertising on Google, Facebook, and Instagram to reach potential buyers online and drive them to your home’s dedicated website.

  • Email to an exclusive list of personal and professional contacts.

  • High quality “Pick Your Neighbor” brochures sent to of your neighboring homes with a call to action to visit your home's unique website.

  • Showcase your home to an additional homes in the Greater Boston area in a monthly high-quality market update brochure mailer.

  • Broker Open House, Open House, and Online Open House tours to afford a broad audience an opportunity to experience your home in person. 

 

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INFORM

You will receive regular detailed reports on marketing activity and effectiveness.  This information can help us adjust the plan as needed to accomplish your goals.

  • I will provide the data and guidance to help you make informed decisions about your home.

  • High exposure without generating interest may indicate a fundamental change to listing strategy is needed.

  • Low exposure could indicate an adjustment to the marketing plan may be required.

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